Live Metrics for marketing managers

Your goals, tracked. Your recap
every morning.

Ads, analytics, and your store in one place. See the pace of every goal and get yesterday’s numbers in your inbox before your first coffee.

Plans starting at 299 TND/month · 1 month free with annual billing

Connected sources

0 +

Ads, analytics, e-commerce, and logistics in one place.

Goal tracking

Weekly, monthly, or quarterly.

Clear statuses

Live Advisor answers using your actual data.

Report to prepare

Yesterday's recap arrives by email every morning.

The problem

You own the goals. The numbers
are scattered.

Each channel has its own tool, its own export, and its own definition of a result. Figuring out whether you’re on track for the month takes a whole morning.

Stop...

…building Monday's report manually across 6 tabs.

Ads Manager, Google Ads, LinkedIn, GA4, your store, then Excel. By the time the report is ready, the meeting has already started.

Ads Manager

GA4

WooCommerce

monday_reporting_v4.xlsx

Stop...

…finding out on the 28th that the monthly goal is out of reach.

Without an expected pace, a 10% shortfall goes unnoticed halfway through the month. By the end of the month, it becomes a gap that’s impossible to close.

Target: 120,000 TND

On the 28th: 71%

Stop...

…answering "Where do we stand?" based on guesswork.

Management asks you for an update in passing. Without figures compared to last week, you answer “pretty good” and promise to follow up later.

Committee meeting, Monday 9 AM

« More or less...»

Goals & KPIs

One clear target, with your pace visible every day.

Set your goals by week, month, or quarter. Live Metrics compares your actual results against the expected pace and instantly tells you whether you’re ahead or behind.

Weekly, monthly, or quarterly: one goal per KPI, tracked on a single platform or across all platforms combined.

Combined paid media: Meta + Google + LinkedIn tracked under a single goal, with no manual calculations.

4 pace-based statuses: Behind, On track, Completed, Over-performing.

In-app alerts whenever a goal is reached or falls behind, for you and everyone with access to the project.

Good to know: ad spend remains in the ad account’s currency (USD in this example), while store revenue is shown in TND.

New goal · Maison Jasmin

Goals & KPIs

KPI Purchases

Period WeeklyMonthlyQuarterly

Source

Combined = Meta Ads + Google Ads + LinkedIn Ads, as a single goal.

Target 600 purchasesOctober 2026

Alerts Completed · Behind

Purchases · Combined · October 2026

On track

352 / 600 · 59%

348expected by day 18 +4gap to pace 248left in 13 days

Actual (cumulative)Expected paceTarget

Inbox

Live MetricsMon, Oct 19, 7:00 AM

Daily OKR · Maison Jasmin · Yesterday

To: Maison Jasmin marketing team

Sunday, Oct 18 snapshot Yesterday · all sources

Yesterday, by source

October goals · expected pace 58%

LinkedIn leads: monthly goal reached yesterday, 150 of 150.

Standard: 1 brand · Premium & Unlimited: all

Daily OKR

Yesterday's recap, in your inbox every morning.

Daily OKR sends you a snapshot of the previous day’s data across all your sources. Know where you stand before opening a single tool.

Multi-source previous-day snapshot: ad spend, analytics, and store data in one email.

Your goals at a glance, with the same status as in the app.

No exports needed: the email is sent automatically from Tools → Automation.

Ready to forward to your management team when they ask, “What happened yesterday?”

Good to know: on the Standard plan, Daily OKR covers 1 brand. On Premium and Unlimited, it covers all your brands.

Overview & custom KPIs

A dashboard built around you.

Put the numbers your management team cares about front and center. Compare them with the previous period and create KPIs that no ad platform offers.

Drag-and-drop KPI cards: the order is saved for each connector.

Period comparison: each card shows the change ▲ ▼ compared with the previous period.

Custom KPIs: formulas for individual connectors or combined data, with calculations, comparisons, and nested KPIs.

Smart Filter: group campaigns from the same initiative across Meta, Google, and LinkedIn, and track a single ROAS.

Pinned widgets to keep your key views always visible.

Good to know: with the Client Portal, you choose which tabs and Overview sections each assigned client can see.

Overview · Maison JasminOct 1–18, 2026 · vs Sep 1–18, 2026

Move a card with the keyboard arrow keys, or drag its handle.

SpendCombined paid media
$12,440

▲ 11.1%vs $11,200
PurchasesCombined paid media
352

▲ 18.1%vs 298
ROASCombined paid media
4.20x

▲ 7.7%vs 3.90x
Cost per purchaseCustom KPI
$35.34

Spend ÷ Purchases

▼ 6.0%vs $37.58
RevenueWooCommerce
58,800 TND

▼ 3.9%vs 61,200 TND
SessionsGoogle Analytics
56,700

▲ 9.2%vs 51,900

Drag a card by its handle, or use the keyboard arrow keys.

Smart Filter · Back-to-school campaign

Pinned · Sep 1–30 ROAS 4.25x

Back-to-school campaign Smart Filter, September 1–30, 2026: 3 campaigns across Meta, Google and LinkedIn, combined ROAS 4.25x.
Campaign	Spend	Revenue	ROAS
Back-to-school · Prospecting	$2,150	$9,890	4.60x
Back-to-school · Search	$1,340	$5,762	4.30x
inBack-to-school · B2B gift sets	$410	$923	2.25x
Campaign total	$3,900	$16,575	4.25x

Live Advisor · Maison Jasmin

Prepare this week's update for Monday's committee.

Live Advisor

Week of October 12–18, compared with October 5–11:

Comparison of the week of October 12–18 with the week of October 5–11, Maison Jasmin
Metric	Oct 12–18	Oct 5–11	Change
Spend · Combined	$4,860	$4,510	▲ 7.8%
Purchases · Combined	131	140	▼ 6.4%
ROAS · Combined	4.2x	4.4x	▼ 4.5%
Revenue · WooCommerce	23,100 TND	21,400 TND	▲ 7.9%

Forecast at this week's pace, over the 13 days left in October:

Purchases · Combined: about 595 of 60099%

Revenue · WooCommerce: about 101,700 of 120,000 TND85%

Live Advisor

Prepare for your meeting with a single question.

Open Live Advisor with Ctrl + J and ask for your weekly performance update. It compares results, summarizes performance, and forecasts the end of the month using your project’s data.

Period comparisons: this week vs. last week, this month vs. last month.

Weekly digest, ready to add to your agenda.

End-of-period forecast: know today where your goal is projected to land.

Top ads and campaigns across Meta, Google, and LinkedIn, with headlines and captions.

It prepares the action, you approve it: nothing is applied until you click “Approve.”

Good to know: on the Standard plan, Live Advisor is read-only (100k tokens). On Premium and Unlimited, it can read and take action, always with your approval. Access is granted member by member.

They manage with Live Metrics

Less manual reporting, more
clear answers.

"The recap is waiting for me every morning. I know where we stand for the month without opening a single Ads Manager."

Équipe marketing

Mabrouk

"We can see a goal fall Behind by mid-month. That gives us time to course-correct instead of having to explain it at month-end."

Équipe marketing

BeautyStore

"Before the meeting, I ask Live Advisor for the weekly update. Comparisons, forecasts, and key takeaways, all in one answer."

Équipe e-commerce

TuttoSport

USE CASES

One tool, from Monday morning to the quarterly review.

The same dashboards keep you ready whenever someone asks for the numbers.

Monday, 8 AM

The weekly update, with no exports

Yesterday’s numbers are in your inbox. You start the meeting with the key variances.

Read the Daily OKR email (previous-day snapshot).

Open weekly goals to see what has fallen behind.

Daily OKR

Goals

Mid-month

Course-correct in time

A goal falls Behind. You receive an alert and see exactly how much you need to get back on track.

Open the goal from the notification.

Ask Live Advisor for an end-of-month forecast.

Goals

Live Advisor

Month-end close

Your monthly report in one hour.

The Overview compares the current month with the previous one. Your custom KPIs are already calculated.

Enable comparison with the previous period.

Export the relevant tables as CSV.

Overview

Custom KPIs

Quarter-end · Board meeting

The quarterly review

Quarterly goals, consolidated operations, and a written summary: present results, not tabs.

View ROAS by operation in Smart Filter.

Ask Live Advisor for the quarterly summary.

Quarterly goals

Smart Filter

Marketing manager FAQ

Your questions, our answers.

Which data sources can power my goals?

The sources connected to your project: Meta Ads, Google Ads, LinkedIn Ads, TikTok, Google Analytics, Meta Business, WooCommerce, PrestaShop, Magento, and Aramex.

A goal can target a single platform or an aggregated source. For paid media, the aggregated source combines Meta, Google, and LinkedIn. Data syncs every night and on demand with “Sync now”.

How are the Behind, On track, Completed, and Over-performing statuses calculated?

Live Metrics compares your actual results with the required pace, meaning the share of your target you should have reached by the date you’re checking. On October 18, a monthly goal is expected to be at 18/31 of its target.

Below the required pace, the goal is Behind. At or above the required pace, it’s On track. Target reached: Completed. Target exceeded: Over-performing. An in-app notification is sent when a goal is reached or falls behind.

Can my team and clients see the goals?

Yes. Each team member is invited with project-level permissions: view, edit, manage connectors, goals, or dashboards.

A client is assigned by email in the project settings. With Client view, you choose which tabs and blocks they can see. Goal notifications are sent to project owners, assigned clients, and members with access to the project.

Does Live Advisor actually access my data?

Yes. Every response is based on tools that query your project’s synced data: paid media, analytics, e-commerce, social media, and goals. No market averages.

Access is granted on a member-by-member basis. On the Standard plan, Live Advisor is read-only. On Premium and Unlimited, it can prepare actions (pause, budget, bids), which are only applied after you click “Approve”.

For marketing managers

Less time compiling. More time making decisions.

Connect your data sources, set your monthly goals, and receive your first D-1 report.

Your goals, tracked. Your recap every morning.

Connected sources

Goal tracking

Clear statuses

Report to prepare

You own the goals. The numbers are scattered.

One clear target, with your pace visible every day.

Yesterday's recap, in your inbox every morning.

A dashboard built around you.

Prepare for your meeting with a single question.

Less manual reporting, more clear answers.

One tool, from Monday morning to the quarterly review.

Your questions, our answers.

Less time compiling. More time making decisions.

Your goals, tracked. Your recap
every morning.

You own the goals. The numbers
are scattered.

Less manual reporting, more
clear answers.