Comparisons

Live Metrics or your current tools?
Compare them side by side.

Looker Studio, Excel, Google Sheets, or ad platform interfaces: each has its strengths. Here’s what changes for an agency or e-commerce brand, line by line, including when your current tool is all you need.

COMPARER AVEC :

Looker Studio

Excel & Sheets

Native interfaces

Monday morning comparison: without Live Metrics, 7 manual steps and 2 hr 15 min of work. With Live Metrics, the same report is ready on one screen at 8:32 AM, already visible to the client, saving 2 hr 13 min.

Your Monday morningExports, copy-paste, sending

Open Ads Manager, note spend and purchases20 min
Export Google Ads to CSV15 min
Export LinkedIn Campaign Manager15 min
Copy GA4 and WooCommerce into the spreadsheet25 min
Fix broken formulas20 min
Get the Aramex COD export15 min
Format and send to the client25 min

2 hr 15 min for a single client

With Live MetricsSynced

Maison JasminOverview · last week

Ad spend

$6,850

4%3 platforms

Ad revenue

$26,715

18%vs last week

ROAS

3.9x

0.4blended

Store revenue

58,300 TND

11%vs last week

COD delivered

78%

3 ptsvs last week

Sessions

41,200

6%vs last week

ROASblendedOver-performing
Purchasesweekly · Meta AdsOn track
Sessionsweekly · Google AnalyticsBehind

The client already sees the same thing 2 hr 13 min saved

The comparison

Line by line, no shortcuts.

Choose the tool you currently use. The strengths of the other tools remain visible, and you can hide rows where both offer the same features.

15 rows · 12 differences

Built in, no workarounds
Possible, with manual work or an extra tool
Not available
Info

Live Metrics compared with Looker Studio, Excel & Sheets and native interfaces, 15 criteria grouped by theme.
Criterion	Live Metrics	Looker Studio	Excel & Sheets	Native interfaces
Sources & data
Sources combined in one projectAd platforms, analytics, store, logistics	Native10 connectors: Meta, Google, LinkedIn and TikTok Ads, GA4, Meta Business, WooCommerce, PrestaShop, Magento, Aramex	Native for Googleother sources via third-party connector	Manualone export per source, copied over	One platformper interface
Aramex COD trackingDelivered, returned, canceled	NativeAramex connector, syncs at 1 AM	Not availablenatively	ManualAramex export to copy over	Separatein the Aramex portal, apart from ads and store
Data freshnessWhen the numbers update	Every nightat midnight, or "Sync now" on demand	Variesby source and connector	At each exportfrozen until the next one	Liveplatform by platform
Tracking
Goals with statusBehind, On track, Completed, Over-performing	Nativeweekly, quarterly, per platform or blended	Build it yourselfcharts and calculated fields	Build it yourselfformulas and conditional formatting	Not availableacross several platforms at once
Custom KPIsYour own formulas	Nativeformulas, comparisons, nested KPIs	Nativecalculated fields	Nativespreadsheet formulas	Per platformcustom columns
Group campaigns across ad platformsOne initiative, Meta + Google + LinkedIn	Smart Filtercombined KPIs per campaign group	Build it yourselfby joining several sources	Manualpivot table to rebuild	Not availableeach platform stays separate
Client sharing
Client access to their numbersNo files to send	Client portaltabs and blocks you choose, project by project	Nativereport sharing by link or email	File sentfrozen copy with each send	Account accessalso gives access to settings
Per-project team permissionsView, edit, connectors, goals, dashboards	Native5 permissions per member and per project	Per reportand per data source	Per fileread-only or edit	Per ad accountplatform by platform
Automation
Daily email recapYesterday's numbers (D-1)	Daily OKRmulti-source, 1 brand on Standard, all brands on Premium and Unlimited	Scheduled deliveryof the report	Not availablewithout a script or macro	Scheduled reportsper platform
Automatic ad pause when it hits its goalAd Spend Protection	Meta Adslifetime KPI at ad level, checked every 5 minPremium & Unlimited	Not availableread-only tool	Not available	Automated rulesspecific to each platform
AI
AI assistant on your dataLive Advisor, Ctrl+J	Live Advisorread-only on Standard, read & write on Premium and Unlimited: it prepares the action, you approve	Depends on planGoogle's AI features	Depends on licensespreadsheet assistant	Recommendationsfrom each platform
Your data in Claude and your AI toolsLive Metrics MCP	MCPMCP keys for your AI toolsPremium & Unlimited	Not availablenatively	Not available	Not availablenatively
Agency
Portfolio view of all clientsSpend, ROAS, goals on track or behind	Nativeagency rollup, filter for clients that are behind	Build it yourselfa consolidated report to maintain	Manualsummary file copied over	Manager accountper platform, no goals
Local context
French-language interface	Yes	Yes	Yes	Yesdepends on the platform
Local supportTeam based in Tunis	Convergen, Tunisemail, priority email, or dedicated Slack / WhatsApp depending on the plan	Online helpdocumentation and community	Online helpvendor support	Supportspecific to each platform

Comparison compiled in October 2026. Other tools' offerings change: check them with each vendor.Native interfaces: Meta Ads Manager, Google Ads, WooCommerce or PrestaShop admin

The true cost of a free tool

How many hours do you spend compiling reports?

Adjust the sliders using your own numbers. The calculator compares the time you currently spend with the price of the Live Metrics plan that covers your clients—and it may prove you wrong.

How many clients?8 Reporting per client, per week80min

You save

40hr / month

That's about 5 working days.

Your planAgency · 2,144 TND/month

Get started

With Live Metrics, plan on 10 min per client per week to review your dashboards.

Looker Studio

An excellent data visualization tool. Not an agency management tool.

Meta, TikTok, WooCommerce, and Aramex often require a third-party connector, sometimes paid.
Each report must be built and maintained separately for every client.
No goal statuses, no portfolio view, and no actions you can take on ads. Pour la création d’annonces TikTok dans une agence, voici une option. Ad Ad options Learn more

With Looker Studio 4 links

Non-Google sources
Third-party connectorExtra subscription
Looker StudioReport to build
Client linkOne report per client

With Live Metrics 3 links, all native

Every source
Native connectorsSyncs every night
Client portalProject ready, goals included

Spreadsheet, Monday export

fx=SUM(Meta!C2:C40)/Google!D7

ABC 1ClientSpendROAS 2Maison Jasmin$6,850#REF! 3Sahel Sport$2,6502.9 4Bayt Kids$1,9403.1

Monday export, Oct 5, 9:14 AM

Live Metrics, this morning

ROAS · Maison JasminOn track

3.9x

$26,715 ÷ $6,850

Synced overnight

Custom KPI: ad revenue ÷ ad spend

Same number, no copy-paste

Excel & Google Sheets

Great for analysis. Exhausting for weekly tracking.

Native interfaces

Essential for taking action. Not built to see the big picture.

Today: 4 logins

Meta Ads Manager
$3,900
Meta attribution
Google Ads
$2,350
Google attribution
Campaign Manager
$600
LinkedIn Ads
WooCommerce admin
58,300 TND
Store revenue

Live Metrics: paid media combined

$6,850ROAS 3.9x

Meta 57%
Google 34%
LinkedIn 9%

Amounts in each ad account's currency

Beyond reporting

What no spreadsheet can do for you.

Four things you can’t recreate with formulas because they connect your ads, store, deliveries, and clients.

COD orders 1,240

Delivered942 · 76%
Returned186 · 15%
Canceled112 · 9%

Aramex COD tracking

Delivered, returned, and canceled orders, synced every night at 1 AM in the brand’s project.

Store revenue48,200 TND

Cash collected40,500 TND

Gap: 7,700 TND never collected

Actual cash collected, not just revenue.

Your store shows what was ordered. Aramex shows what was paid. See both side by side.

Ad 12355conversions ≥ 4,000Paused

Lifetime 4,012 / 4,000

Automatic Meta ad pausing

Ad Spend Protection pauses ads as soon as their lifetime KPI reaches the goal. Meta Ads only, available on Premium and Unlimited plans.

Monthly ROASMaison JasminBehind

Meta Ads syncsuccessful overnight

Sent to: the agency and the assigned client

Alerts shared with your client

A goal falling behind or a failed sync: the same notification reaches both your team and your client.

In all honesty

When to stick with your current tool.

Live Metrics isn’t for everyone. In these three cases, what you already have is probably enough.

One Google Ads account, one user.

All your data sources are within Google.

No one else needs to read the report.

No store, no COD to track.

Live Metrics becomes useful when you add Meta, a store, or a second client.

A one-time analysis, not ongoing tracking.

An audit, an annual review, or a sales proposal.

Flexible scenarios and custom models.

Data that no longer changes.

Live Metrics becomes useful when the same file needs to be recreated every week.

Real-time optimization.

Adjust bids and budgets on the fly.

One ad platform, one account.

Need data down to the minute.

They work together: Live Metrics syncs every night for tracking and sharing, while native platforms are where you make real-time changes.

Switch to Live Metrics

Migrate in 4 steps, one client at a time.

Start with a single client. Your current tool keeps running in the meantime.

Create the project

One project per client or brand, with its logo.
1 project = 1 brand
Connect your sources

Ad platforms and Google Analytics in a few clicks, then your store and Aramex.
Connectors tab
Recreate your goals

Bring over the targets from your file, and your formulas as custom KPIs.
Goals tab
Invite your team and client

Per-project permissions for your team, email invitation for the client.
Project → Settings

First sync: click "Sync now" to see your numbers right away, or let the overnight sync handle it (midnight, Aramex at 1 AM).

Comparison FAQs

Before you switch, the right questions.

Can I keep using Looker Studio alongside Live Metrics?

Yes. Live Metrics connects directly to your platforms and doesn’t affect your Looker Studio reports. Both can run side by side while you compare the numbers. The tables in Live Metrics can also be exported to CSV if you want to cross-check the data.

What happens to my historical data?

Your existing files and reports remain yours. Nothing is deleted. Live Metrics retrieves data from each platform during synchronization. Historical data availability depends on the connector. Ask us for details about your data sources before migrating.

How long does migration take?

Your data is available after the first sync: either by clicking “Sync now” or during the nightly sync (midnight, Aramex at 1 AM). The longest part is setting up your custom goals and KPIs again. Start with one client, then move on to the others at your own pace.

Does it cost more than a free tool?

Subscription pricing starts at 229 TND per month for Solo and 999 TND for Agency, with 3 brands included. Annual plans come with 1 month free. Free tools have a different cost: the time spent exporting and copying data, and sometimes third-party connectors. Run the numbers with the calculator. If it shows a negative balance, your current tool is enough.

Will my clients need to change their habits?

No, client access is optional. If you enable it, your client receives an email invitation and can only see their own project, with the tabs you have chosen to share. They cannot create projects, and tools like Live Advisor remain unavailable until you grant them access.

Live Metrics or your current tools?Compare them side by side.