For brands and e-commerce.

Your ads, your
sales, your COD. Finally, all in one place.

Track every dinar, from the ad click to the cash Aramex pays out. Finally see what your ads actually bring in.

Plans from 229 TND/month · 1 month free on annual plans

Money flowDar Zitoun · September 2026

Ad spend 12,400 TND $4,000 × 3.10
- $2,400
- $1,100
- $500
Ordered 63,000 TND 1,500 orders · WooCommerce
Delivered 1,155 orders delivered (77%)
- 210 returns
- 135 canceled
Cash collected 48,510 TND COD remitted by Aramex

3.91x

ROAS on cash collected 48,510 TND collected ÷ 12,400 TND spent Ad spend is converted using the monthly exchange multiplier (September: 3.10). Source data stays in dollars.

ROAS on cash collected: 3.91x, from 48,510 TND collected on 12,400 TND spent.

Your data sources, step by step.

The problem

3 numbers that never add up.

Same month, same brand, three different answers to the question, “How much did we sell?”

63 000 DT

Store revenue

It also includes the 135 canceled orders and 210 returns that will never be paid.

$18 170

Revenue reported by ad platforms

Each platform claims sales based on its own rules. Two platforms can count the same order.

48 510 DT

Actual cash collected

In dinars, while your ads are billed in dollars. Without an exchange rate, you can’t compare them.

Collect payment

What stays in your account.

Actual cash collected

The money Aramex pays out, not theoretical revenue.

Returns and cancellations, quantified

In both order counts and TND.

ROAS based on actual revenue

Calculated from cash collected, not orders placed.

Updated every night

Aramex sync at 1 AM or on demand.

COD waterfallDar Zitoun · September 2026 · WooCommerce + Aramex

77%

Collected

48,510 TND out of 63,000 TND ordered.

Never collected: 14,490 TND (−23%)Average basket of 42 TND: the proportions are the same in dinars and in orders.

Demo dataClick a bar to see its share of the total.

Collected: 48,510 TND, or 77% of ordered revenue.

Sell

Your sales performance.

Analyze your store’s performance in real time. Gross sales, net sales, and average order value: all your key WooCommerce metrics synced to a single dashboard.

Home · Projects · Dar Zitoun

E-commerce

Last 30 days · Sep 17 → Oct 16

WooCommerce Synced · Oct 16, 4:11 AM

Overview
Customers
Products
Coupons
Orders

Store performanceDar Zitoun · TND currency · darzitoun.tn

Items / order6.3

Average shipping8.29 TND

Free shipping2.5%

Refund rate0.0%

Spend

Your key insights, campaign by campaign.

Sales, Ramadan, Eid, back-to-school: group your Meta Ads and Google Ads campaigns around the same key event with Smart Filter. See total spend, the group’s ROAS, and what your store sold over the same period.

2026 peak moments · Smart FilterDar Zitoun · Meta Ads and Google Ads

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Dates are approximate, and the line marks today. Click a peak moment to open its Smart Filter group.

Smart Filter group "Winter sales"February 2026 · 3 campaigns

Spend$1,500

Reported revenue$6,900

Combined ROAS4.60x

Meta Ads $1,100 · 73.3%Google Ads $400 · 26.7%

Campaigns in the Winter sales group: spend, reported revenue in USD and ROAS
Campaign	Spend	Revenue	ROAS
Winter sales · Catalog	800	3,680	4.60x
Winter sales · Retargeting	300	1,620	5.40x
Search · sales	400	1,600	4.00x
Total	1,500	6,900	4.60x

Top 3 products · storeSame period, in TND

Olive oil soap gift set11,200 TND320 sales
Olive & fig hand cream5,510 TND290 sales
Extra virgin olive oil 1 L5,040 TND180 sales

Smart Filter group "Ramadan"Mid-February to mid-March 2026 · 4 campaigns

Spend$2,700

Reported revenue$14,850

Combined ROAS5.50x

Meta Ads $1,800 · 66.7%Google Ads $900 · 33.3%

Campaigns in the Ramadan group: spend, reported revenue in USD and ROAS
Campaign	Spend	Revenue	ROAS
Ramadan · Gift sets	1,200	7,560	6.30x
Ramadan · Recipe video	600	2,880	4.80x
Search · olive oil	500	2,650	5.30x
Performance Max · Ramadan	400	1,760	4.40x
Total	2,700	14,850	5.50x

Top 3 products · storeSame period, in TND

Extra virgin olive oil 1 L26,320 TND940 sales
Olive oil soap gift set18,200 TND520 sales
Olive & fig hand cream5,700 TND300 sales

Smart Filter group "Eid al-Adha"Late May 2026 · 3 campaigns

Spend$1,650

Reported revenue$8,085

Combined ROAS4.90x

Meta Ads $900 · 54.5%Google Ads $750 · 45.5%

Campaigns in the Eid al-Adha group: spend, reported revenue in USD and ROAS
Campaign	Spend	Revenue	ROAS
Eid · Family gift sets	900	4,860	5.40x
Search · gift sets	450	2,025	4.50x
Performance Max · Eid	300	1,200	4.00x
Total	1,650	8,085	4.90x

Top 3 products · storeSame period, in TND

Olive oil soap gift set13,300 TND380 sales
Extra virgin olive oil 1 L8,400 TND300 sales
Olive & fig hand cream3,990 TND210 sales

Smart Filter group "Summer sales"August 2026 · 3 campaigns

Spend$1,250

Reported revenue$5,450

Combined ROAS4.36x

Meta Ads $950 · 76%Google Ads $300 · 24%

Campaigns in the Summer sales group: spend, reported revenue in USD and ROAS
Campaign	Spend	Revenue	ROAS
Summer sales · Catalog	700	3,010	4.30x
Summer sales · Retargeting	250	1,300	5.20x
Search · summer sales	300	1,140	3.80x
Total	1,250	5,450	4.36x

Top 3 products · storeSame period, in TND

Olive & fig hand cream6,460 TND340 sales
Olive oil soap gift set5,950 TND170 sales
Extra virgin olive oil 1 L4,200 TND150 sales

Smart Filter group "Back to school"Sep 1–21, 2026 · 4 campaigns

Spend$2,200

Reported revenue$11,220

Combined ROAS5.10x

Meta Ads $1,400 · 63.6%Google Ads $800 · 36.4%

Campaigns in the Back to school group: spend, reported revenue in USD and ROAS
Campaign	Spend	Revenue	ROAS
Back to school · Skincare routine	900	4,680	5.20x
Back to school · Retargeting	500	2,950	5.90x
Search · natural skincare	450	1,980	4.40x
Performance Max · Back to school	350	1,610	4.60x
Total	2,200	11,220	5.10x

Top 3 products · storeSame period, in TND

Extra virgin olive oil 1 L11,480 TND410 sales
Olive oil soap gift set9,100 TND260 sales
Olive & fig hand cream6,650 TND350 sales

Revenue reported by ad platforms, in USD. Smart Filter groups Meta Ads, Google Ads and LinkedIn Ads, not TikTok.

Back to school: $2,200 spent, $11,220 in reported revenue, combined ROAS 5.10x.

Decide

Ask a question. Live Advisor does the math.

The assistant built into Live Metrics reads your ad, store, and Aramex data and gives you answers backed by real numbers. No exports, no spreadsheets.

Open it anywhere in the app with

Live Advisor · your strategist, on your live data

How much did we actually collect in September?

And also

Also included in your plan.

Goals and Daily OKR

Weekly, monthly, or quarterly goals, plus a daily recap of the previous day every morning. Daily OKR for 1 brand on Standard, and all brands on Premium and Unlimited.

Ad Spend Protection

Premium & Unlimited

Automatically pauses a Meta ad as soon as it reaches its goal. Meta Ads only.

Competitor Spy

Premium & Unlimited

Track your competitors’ public Instagram, Facebook, and TikTok accounts.

Custom KPIs

Create your own metrics using formulas across one or multiple connectors.

CSV export

Export any table for your accountant or your records.

Live Metrics MCP

Premium & Unlimited

Query your data in Claude using the same tools as Live Advisor.

Two ways to work

Directly or with your agency.

Manage your marketing yourself, or let your agency handle your ads. Live Metrics works both ways.

Self-managed brand

You have your own account.

Agency-managed brand

Your agency invites you.

"We thought we were selling 48,000 TND a month. COD tracking showed us what was actually reaching our account. We changed the way we confirm orders."

Yasmine T.

Fondatrice, Dar Zitoun

"On Mondays, we open the portfolio view and call clients with overdue payments. Before, they were the ones calling us."

Karim M.

Directeur, Agence Nour Digital

"Our Meta ads automatically pause once they reach their purchase goal. I no longer have to check Ads Manager at night."

Mehdi B.

Responsable acquisition, Sahel Sport

TRUSTED BY OUR CLIENTS

FAQ

Your brand questions.

Which stores can I connect?

WooCommerce, PrestaShop, and Magento. Orders, revenue, average order value, products, and customers appear in the E-commerce tab.

Can I track multiple stores or brands?

Yes. Create one project per brand, each with its own data sources. 1 brand on Solo, 2 on Studio, and 3 included on Agency. Additional brands cost 229 TND/month each, up to 10, then 199 TND/month starting with the 11th.

Which courier supports cash on delivery (COD)?

Aramex only for COD tracking: delivered orders, returns, cancellations, and amounts collected.

How often is data synced?

Every night: at midnight for ads, traffic, and your store, and at 1 AM for Aramex. Need fresh data? The “Sync now” button triggers an on-demand sync.

My ads are billed in USD and my sales are in TND. How can I compare them?

Amounts from Meta Ads, Google Ads, and LinkedIn Ads are displayed in the ad account’s currency. Monthly multipliers, enabled on request, apply an exchange rate per connector and per month. Example: $4,000 × 3.10 = 12,400 TND displayed. Source data remains unchanged.

Does Ad Spend Protection work with Google or TikTok?

Ad Spend Protection works with Meta Ads only and is included in the Agency plan for each brand.

Which plan is right for one brand?

Solo (229 TND/month): 1 brand, 1 seat, Live Advisor with 300K read-only tokens, 1 Daily OKR, Competitor Spy for 3 profiles. Studio (458 TND/month): 2 brands, 2 seats, Live Advisor with 1M read-only tokens, 2 Daily OKRs, Competitor Spy for 5 profiles. Agency (999 TND/month): 3 brands included, 10 seats, Live Advisor with 3M read & write tokens, Ad Spend Protection, Competitor Spy for 10 profiles, and MCP access. 1 month free with annual billing. View pricing

Can my agency see my numbers?

If your agency created your project and invited you to it, yes: the agency manages the project and decides what you can see. If you have your own account, your projects belong to you. Compare the two ways to work

Your ads, your sales, your COD. Finally, all in one place.

3 numbers that never add up.

Store revenue

Revenue reported by ad platforms

Actual cash collected

What stays in your account.

Your sales performance.

E-commerce

Your key insights, campaign by campaign.

Ask a question. Live Advisor does the math.

Also included in your plan.

Goals and Daily OKR

Ad Spend Protection

Competitor Spy

Custom KPIs

CSV export

Live Metrics MCP

Directly or with your agency.

Your brand questions.

Your ads, your
sales, your COD. Finally, all in one place.